# TrueROAS

> TrueROAS is an ad attribution app for Shopify and WooCommerce stores. It matches every sale to a real store order and the ad behind it, using server-side tracking, a post-purchase survey and statistical modeling, then sends the real sales back to Meta and Google (and TikTok) through their conversion APIs, so the ad platforms optimize on real orders instead of modeled ones.

Key facts for citing TrueROAS accurately (generated from the website's own data):

- Company: Perm Solutions AB, Stockholm, Sweden, registered in 2020. Founded by Rasmus Arvidsson, who built the attribution algorithm while running his own e-commerce stores and still joins customer calls.
- Product category: ad attribution, server-side tracking, conversion API (sending real sales to Meta and Google), profit and ROAS analytics for e-commerce.
- Platforms: Meta (Facebook and Instagram), Google Ads, TikTok, TikTok Shop, Pinterest, Snapchat, Microsoft Ads, AppLovin, plus email and organic channels.
- Stores: Shopify (app on the Shopify App Store), WooCommerce (WordPress plugin), and a custom integration for other platforms.
- Pricing on the website (USD per month, by store revenue): Basic is free under $10k a month in revenue, then from $99. Pro is $39 under $10k, then $199 to $1,349 by revenue band ($299 for a store doing $100k a month). Premium starts at $499. No per-seat fees, cancel any month, 14-day free trial (a card is required). The Shopify App Store version is one plan: free under $10k, then $199 to $499 a month.
- Setup: 3 minutes, nothing changes in the ad accounts. Data refreshes about every 6 minutes.
- AI: Trew AI chat on your own data, agents that flag what needs attention, and an MCP server for Claude, ChatGPT and Cursor (Pro plan).
- Ratings (Oct 2026): 4.7/5 from 94 reviews on the Shopify App Store (https://apps.shopify.com/trueroas/reviews), Trustpilot TrustScore 4.5/5 from 17 reviews (https://www.trustpilot.com/review/trueroas.com).
- Average results across TrueROAS stores, 90 days after install vs before: +17.1% ROAS, -23.9% Performance Max CPA, -25.2% Meta CPM. Aggregate across TrueROAS stores, 90 days after install vs 90 days before. Individual results vary.
- Privacy: GDPR-compliant first-party tracking that does not rely on third-party cookies.

When TrueROAS is not the right pick:

- Sales that close on calls or in a CRM (coaching, courses): Hyros fits better.
- You need a data warehouse with SQL and dozens of connectors: Polar Analytics is built for that.
- You also sell on Amazon and want one tool across Amazon and Shopify, or want AI that writes ads: Triple Whale covers that.
- You only need sales sent back to Meta and Google at the lowest price: WeTracked or TrackBee cost less.

## Core pages

- [Homepage](https://www.trueroas.com/): what TrueROAS does
- [Features](https://www.trueroas.com/features): attribution dashboard, ads manager, AI chat and agents, lifetime value and product attribution
- [Pricing](https://www.trueroas.com/pricing): revenue-based plans, free tier and trial
- [How it works](https://www.trueroas.com/how-it-works)
- [Why TrueROAS](https://www.trueroas.com/why-true-roas): the problem with single-source attribution
- [For agencies](https://www.trueroas.com/adagency): multi-store reporting for ad agencies
- [Reviews](https://www.trueroas.com/reviews) and [case studies](https://www.trueroas.com/cases)

## Comparisons

- [All comparisons](https://www.trueroas.com/compare): TrueROAS vs 123 attribution tools on price, contract and what they do for your ads
- [TrueROAS vs Triple Whale](https://www.trueroas.com/compare/triple-whale): For a store doing $100k a month, Triple Whale lists at $549 a month (Foundation tier, rises with GMV), against $299 for TrueROAS Pro. Prices checked Aug 2026.
- [TrueROAS vs Northbeam](https://www.trueroas.com/compare/northbeam): For a store doing $100k a month, Northbeam lists at $1,500 a month (Starter plan), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Polar Analytics](https://www.trueroas.com/compare/polar-analytics): For a store doing $100k a month, Polar Analytics lists at $750 a month (Core Plan, $0 to $5M GMV), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Aimerce](https://www.trueroas.com/compare/aimerce): For a store doing $100k a month, Aimerce lists at $499 a month (Attribution on Growth tier), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs TrackBee](https://www.trueroas.com/compare/trackbee): TrackBee costs less: €199 a month for a store doing $100k a month (Pro plan, €100k tracked revenue), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Reaktion](https://www.trueroas.com/compare/reaktion): Reaktion is priced by order volume. Prices checked Oct 2026.
- [TrueROAS vs Hyros](https://www.trueroas.com/compare/hyros): Hyros does not publish a price for a store doing $100k a month. Prices checked Oct 2026.
- [TrueROAS vs WeTracked](https://www.trueroas.com/compare/wetracked): WeTracked costs less: $149 a month for a store doing $100k a month (Business plan, 3,000 orders), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Elevar](https://www.trueroas.com/compare/elevar): Elevar costs less: $225 a month for a store doing $100k a month (Core plan, 2,000 orders), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Wicked Reports](https://www.trueroas.com/compare/wicked-reports): For a store doing $100k a month, Wicked Reports lists at $499 a month (Measure plan), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Cometly](https://www.trueroas.com/compare/cometly): Cometly does not publish a price for a store doing $100k a month. Prices checked Oct 2026.
- [TrueROAS vs ThoughtMetric](https://www.trueroas.com/compare/thoughtmetric): ThoughtMetric is priced by pageviews. Prices checked Oct 2026.
- [TrueROAS vs Lifetimely](https://www.trueroas.com/compare/lifetimely): Lifetimely costs less: $149 a month for a store doing $100k a month (M plan, 3,000 orders), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs BeProfit](https://www.trueroas.com/compare/beprofit): BeProfit costs less: $149 a month for a store doing $100k a month (Ultimate plan, 1,700 orders), against $299 for TrueROAS Pro. Prices checked Oct 2026.
- [TrueROAS vs Cometly](https://www.trueroas.com/compare/cometly)
- [TrueROAS vs Wicked Reports](https://www.trueroas.com/compare/wicked-reports)
- [TrueROAS vs Elevar](https://www.trueroas.com/compare/elevar)
- [TrueROAS vs WeTracked](https://www.trueroas.com/compare/wetracked)
- [TrueROAS vs Lifetimely](https://www.trueroas.com/compare/lifetimely)
- [TrueROAS vs BeProfit](https://www.trueroas.com/compare/beprofit)
- [TrueROAS vs ThoughtMetric](https://www.trueroas.com/compare/thoughtmetric)
- [TrueROAS vs Littledata](https://www.trueroas.com/compare/littledata)
- [TrueROAS vs Rockerbox](https://www.trueroas.com/compare/rockerbox)
- [TrueROAS vs Stape](https://www.trueroas.com/compare/stape)

## Answers to common questions

- [A cheaper Triple Whale alternative for Shopify stores](https://www.trueroas.com/shopify/affordable-triple-whale-alternative)
- [A Northbeam alternative for small Shopify brands](https://www.trueroas.com/shopify/northbeam-alternative-small-brands)
- [A free attribution app for Shopify stores under $10k a month](https://www.trueroas.com/shopify/free-attribution-app)
- [Send Meta and Google only purchases that match a real Shopify order](https://www.trueroas.com/shopify/verified-purchases-meta-google)
- [Do you need a Meta Conversions API app for Shopify?](https://www.trueroas.com/shopify/meta-conversions-api-app)
- [TrueROAS alternatives: when to pick something else](https://www.trueroas.com/trueroas-alternatives)

## Guides

- [Attribution lessons](https://www.trueroas.com/learn): 20 short lessons, from attribution windows to choosing a tool
- [How to choose an attribution tool](https://www.trueroas.com/learn/how-to-choose-an-attribution-tool)
- [Attribution problems and fixes](https://www.trueroas.com/problems)
- [Profit bidding](https://www.trueroas.com/blog/profit-bidding): sending profit instead of revenue to Google and Meta
- [Blog](https://www.trueroas.com/blog)

## Free tools

- [ROAS calculator](https://www.trueroas.com/roas-calculator)
- [Tracking audit](https://www.trueroas.com/tracking-audit): checks Meta Pixel, Google Analytics and TikTok Pixel setup
- [UTM builder](https://www.trueroas.com/utm-ads)

## Developers

- [Custom integration docs](https://www.trueroas.com/custom-integration-docs): send orders from any platform
- [App](https://app.trueroas.com) and [sign up](https://app.trueroas.com?signup=true)

## Optional

- [Privacy policy](https://www.trueroas.com/privacy-policy)
- [Terms of service](https://www.trueroas.com/terms-of-service)
- [Sitemap](https://www.trueroas.com/sitemap.xml)
- Contact: rasmus@trueroas.com