Track More.Sell More.
#1 Tracking Accuracy for Shopify & WooCommerce.
+47% tracked conversions
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Broken Ad Data Is Holding You Back
E-commerce brands waste 37% of ad spend on campaigns that don't work.
Inconsistent ROAS
- Digiday
Ads Fatigue Too Fast
- Forrester Research
CPM is too high
- MarTech
Recent Results for TrueROAS Users
Source: Q3 2024 Performance Report — aggregate data from 250+ TrueROAS customers.
-25.2%
Reduction in CPM
Across Meta E-commmerce Ads
+17.1%
ROAS improvement
Average for shopify stores
-23.9%
CPA
For PMAX campaigns
-4 hrs
Time saved on reporting
Weekly. Based on User Survey
How Much Profits Are Wasted?
Adjust your monthly ad spend to see your potential gains with TrueROAS.
Your Monthly Ad Spend
$15,000
Gain +$0.22 for every $1 in ad spend
100% tracking accuracy
+$934
30% Less ad fatigue
+$598
3x faster ad optimization cycles
+$1,768
Monthly Gain
+$3,300
Annual Gain
+$39,600
Why I Created TrueROAS
Making high-quality attribution accessible to everyone—not just enterprise companies—at a fair price, without overselling.
"I built TrueROAS because I saw too many e-commerce brands struggling with broken data. Our mission is simple: make it easy to scale and effortless to send back high-quality data—for everyone, at a fair price."
— Rasmus Arvidsson, FounderFast & Easy to Get Started 🚀
Install app. Connect ad accounts. Start feeding AI.
Connect with App
TrueROAS Connects Ads
Don't just take our word for it
Shopify App Store5.0
4.9
4.7
Marius
Ad Agency
Soon three years with TrueROAS and still happy with it!
Jan 15, 2025
Varius
Founder @ PLSFIX
2 months and big results
Dec 8, 2024Ryan Goshling
Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.
XFactor Advertising
$8500 extra revenue
Customer
Best platform for Meta ads, google ads, TikTok ads tracking.
Kit Walsh
Major improvements in 2 months
Webize Social
Small-Business (50 or fewer emp.)I'm extremely satisfied with TrueROAS. Its seamless integration with Shopify and various ad platforms, including Meta, TikTok, and Pinterest, has significantly enhanced my ad tracking accuracy. The platform's first-party tracking and 360° Data Enrichment Engine have resolved issues related to iOS14 updates and ad blockers, boosting my tracking accuracy from 40% to 99%.
Dec 3, 2024François-Xavier S.
CEO Small-Business (50 or fewer emp.)TrueROAS is the best program on tracking world. They are very professional and i love their customer service. I would love if they release a dashboard to see the tracking in the future.
Sep 18, 2024Tima Shukurov
Best platform for Meta ads, google ads, TikTok ads tracking. We have been working with them for over 4 months, and there are no issues at all. They are always super helpful and fast. The price is worth the quality.
Jul 14, 2024G2 Reviewer
Small-Business (50 or fewer emp.)It improved our tracking a lot, the events on Facebook and Shopify are now for 99% accurate. It is easy to implement, and their customer support is great.
May 28, 2024Brightbrand B.V.
TrueROAS is a must have app specially if you want accurate tracking and better attribution for your e-commerce store.
Mar 11, 2024URBAN Wanted
Lithuania • Almost 2 years using the appGreat app, been using it for few years already, helps a lot with tracking in meta and google ads.
Oct 18, 2024OceanWash
Germany • Over 1 year using the appTracking data correct (tested with other tools), team is always there to help. Very Easy setup of tracking via UTM and API.
Oct 7, 2024Sarah Chen
E-commerce DirectorSwitched from another tracking tool and saw immediate improvements. The customer journey tracking is incredible and helped us optimize our ad spend significantly.
Feb 9, 2024Marcus Johnson
Marketing LeadBeen using TrueROAS for over a year now. The accuracy is unmatched and their support team is always quick to respond. Highly recommend!
Nov 23, 2023Alexandra Torres
FounderGame changer for our ad campaigns. We finally have accurate data to make informed decisions. ROAS improved by 35% in the first month.
Aug 15, 2023David Park
Growth MarketerBest investment we made for our marketing stack. The attribution model is spot-on and the dashboard is intuitive. Worth every penny.
Apr 30, 2023
When Will You Stop Guessing?
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
$187.35
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Better tracking for half the price
Better quality + all essential media-buyer features for 50% less
#1 tracking accuracy (2025)
+18–35% more orders attributed
Media-buyer Heaven
One ads manager to rule them all
Enriched data sendback
Optimize your ads faster with True Fingerprint
1-click setup & dashboards
Easy & Fast. Get started in a blast.
Save 50%+ but same value
Save 50%+ and get best e-com tracking
Do you fit the TrueROAS Profile?
DTC Brands
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Ad Agencies
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
🚀 Built for e-commerce. Loved by agencies. Trusted by brands.
Safe for Your Store
GDPR
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
SETUP TIME
Complete your setup in under 5 minutes with our guided installation process.
No developer needed
PERFORMANCE
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
PIXELS
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
Ready to Transform your Ad Data into Gold?
Store-verified data, in real-time, across every brand you manage.
One Clear Source of Truth
See which ads drive sales, not just clicks
Track Reality. Feed Ad AI.
Optimize Facebook & Google AI faster.
Scale Winners. Cut Losers.
It's surprisingly easy with good data.
See how it works 👀
Our powerful platform transforms how you track marketing performance, slashing analysis time in half and driving explosive ROI growth.
- Unlock real-time analytics across all your marketing channels
- Skyrocket conversions and maximize ROI on every campaign
- Instantly spot your winning channels with crystal-clear data
- Supercharge your ad spend with game-changing insights
Stop Wasting 37% Ad Spend
Thousands already stopped wasting 37% ad spend.
When will you?
Start Free Trial →People who rely on TrueROAS every day
Not sure? We got all your answers right here.
🤔 Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
🎯 How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
💳 Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
🤝 How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
👨 👨👦👦 What if I have multiple store (or clients)
Switch between ad accounts and stores in 2 clicks.
🧑💻 Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
🟪 Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
⏰ How long to get started?
To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
🏃 When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
💵 Do TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
💻 Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
📧 Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the IOS issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
Got all your questions answered?
Best Performing Meta Audiences for Andromeda
Explore TrueROAS
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