Why TrueROAS for your Ad Tracking
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Track More.Sell More.

#1 Tracking Accuracy for Shopify & WooCommerce.

+47% tracked conversions

Test Demo Data

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JOIN 1000+ 🚀 GROWING E-COMMERCE STORES!
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why true roas logos
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why true roas logos
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why true roas logos
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why true roas logos
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Get More for Less.

Which platform fits you best?
Features
Cheapest
WeTracked
BEST VALUE
TrueROAS
Overpriced
Triple Whale
💰 Price Avg.$149/mo$179/mo$399/mo
📊 Attribution DashboardNo UIAds + LTV + JourneysFull suite
📢 Manage Ads
All ad platforms
⇄ Enriched Data Sendback
🎯 Realtime TrackingOnly Data Sendback🔥 99%92%
⌛ Data Update Time🐢 1 hour⚡ 6 mins🐌 2 hours

Recent Results for TrueROAS Users

Source: Q3 2024 Performance Report — aggregate data from 250+ TrueROAS customers.

-25.2%

Reduction in CPM

Across Meta E-commmerce Ads

+17.1%

ROAS improvement

Average for shopify stores

-23.9%

CPA

For PMAX campaigns

-4 hrs

Time saved on reporting

Weekly. Based on User Survey

How Much Profits Are Wasted?

Adjust your monthly ad spend to see your potential gains with TrueROAS.

Your Monthly Ad Spend

$15,000


Gain +$0.22 for every $1 in ad spend

100% tracking accuracy

+$934

30% Less ad fatigue

+$598

3x faster ad optimization cycles

+$1,768

Monthly Gain

+$3,300

Annual Gain

+$39,600

This is based on a 2x ROAS and $30,000 revenue
Rasmus Arvidsson, Founder of TrueROAS

Why I Created TrueROAS

Making high-quality attribution accessible to everyone—not just enterprise companies—at a fair price, without overselling.

"I built TrueROAS because I saw too many e-commerce brands struggling with broken data. Our mission is simple: make it easy to scale and effortless to send back high-quality data—for everyone, at a fair price."

— Rasmus Arvidsson, Founder

Fast & Easy to Get Started 🚀

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Install app. Connect ad accounts. Start feeding AI.

Connect with App
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TrueROAS Connects Ads
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Wall of love

Don't just take our word for it

Shopify App Store 5.0 Rating
5.0
WordPress Plugin Store
4.9
Google Reviews
4.7
Facebook Reviews
Marius
Jan 15, 2025
Marius
Ad Agency
$150K+ ad spend/month

Soon three years with TrueROAS and still happy with it!

Varius
Dec 8, 2024
Varius
Founder @ PLSFIX
$80K+ revenue/month

2 months and big results

United States
$320k/month
Jawliner USA

Tested vs Triple Whale and saw

Testimonial proof
Mar 27, 2024
Sweden
$80k/month
Swedish Brand (MWHW)

WOW! This app is really amazing

Testimonial proof
Jan 15, 2025
Switzerland
$95k/month
MYLIFE24.CH

Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.

Testimonial proof
Dec 20, 2024
Denmark
$140k/month
Bambu-kläder.se

Google is performing better than we thought

Testimonial proof
Nov 15, 2024
United States
$250k/month
LifeWatch

Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.

Testimonial proof
Oct 28, 2024
United States
$120k/month
Ryan

Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.

Testimonial proof
Jan 20, 2025
United States
$200k/month
XFactor Advertising

$8500 extra revenue

Testimonial proof
Nov 12, 2024
United States
$50k/month
Roger

Best platform for Meta ads, google ads, TikTok ads tracking.

Testimonial proof
Aug 22, 2024
Shopify Dashboard

When Will You Stop Guessing?

Initializing TrueROAS engine...

Blended ROAS

5.3x

+44%

New Customer CPA

$27.50

-31%

LTV

$187.35

+26%

🎯Best Performing Ads

Summer Collection

ROAS: 7.2x
CTR: 4.8%

Product Showcase

ROAS: 6.5x
CTR: 5.3%

Viral Product Demo

ROAS: 5.8x
CTR: 6.1%

📊Best Performing Channels

Google Search

ROAS: 6.8x
Revenue: $84,660

Facebook Prospecting

ROAS: 4.2x
Revenue: $34,944

Instagram Stories

ROAS: 3.5x
Revenue: $22,400

Ad Waste Ranked by Source

1

Facebook Broad Audience38%

$4,320
2

Google Display Network27%

$2,840
3

YouTube Skip Ads18%

$1,950
WooCommerce Logoimage/svg+xml
Integrates with:

🚀 Results in 24 hours

💯 Guaranteed Accuracy

Better tracking for half the price

Better quality + all essential media-buyer features for 50% less
#1 tracking accuracy (2025)
Proprietary attribution model
First-party data tracking
Server-side True fingerprinting

+18–35% more orders attributed

Media-buyer Heaven
New vs Returning customer
Customer Journeys
Cretaive Analysis

One ads manager to rule them all

Enriched data sendback
True ID enrichment
Duplicate suppression
15-minute data freshness

Optimize your ads faster with True Fingerprint

1-click setup & dashboards
Shopify/Woo 1-click setup
AI dashboard builder
Preset dashboards & Columns

Easy & Fast. Get started in a blast.

Save 50%+ but same value
Only the features you need
50%+ cheaper than competitors
True Fingerprinting

Save 50%+ and get best e-com tracking

No UTM switch needed

2-4 min setup

Do you fit the TrueROAS Profile?

DTC Brands

  • You want to scale your ads

  • You waste budget on testing not yielding results

  • Can't sleep knowing your ROAS is wrong

  • You spend at least $1000/month on ads

Ad Agencies

  • Want to wow clients with transparent, accurate reporting

  • Wasting hours on manual data compilation & analysis

  • Want to retain clients longer with provable results

  • Need a stronger brand with our white-labeled dashboards

🚀 Built for e-commerce. Loved by agencies. Trusted by brands.
🏆 Built for E-commerce
⚡ Fast Implementation

Safe for Your Store

GDPR

100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.

No consent popups needed

SETUP TIME

Complete your setup in under 5 minutes with our guided installation process.

No developer needed

PERFORMANCE

Zero impact on your store's speed or performance - we run everything on our servers.

No site slowdowns

PIXELS

Works alongside your existing pixels, enhancing them without replacing anything.

No disruption to ad accounts

Ready to Transform your Ad Data into Gold?

Store-verified data, in real-time, across every brand you manage.
One Clear Source of Truth

See which ads drive sales, not just clicks

Result: -37% Lower CPP
Track Reality. Feed Ad AI.

Optimize Facebook & Google AI faster.

Result: +12% more sales from ads
Scale Winners. Cut Losers.

It's surprisingly easy with good data.

Result: +17% higher ROAS
🔍 Track Everything
⏱️ Optimize Faster

See how it works 👀

Our powerful platform transforms how you track marketing performance, slashing analysis time in half and driving explosive ROI growth.

  • Unlock real-time analytics across all your marketing channels
  • Skyrocket conversions and maximize ROI on every campaign
  • Instantly spot your winning channels with crystal-clear data
  • Supercharge your ad spend with game-changing insights
Try Interactive Demo
Marketing Analytics Dashboard Demo

Stop Wasting 37% Ad Spend

Brand logoBrand logoBrand logoBrand logoBrand logoBrand logo
Thousands already stopped wasting 37% ad spend.
When will you?
Start Free Trial →
💰 Scale with AI Today⚡ 1-Click-Setup

People who rely on TrueROAS every day

Major improvements in 2 months
Kit Walsh testimonial
– Kit Walsh
$8500 extra revenue
XFactor Advertising testimonial
– XFactor Advertising Ad Agency
Worth 10x what we paid
Roger Andersson testimonial
– Roger Andersson

Not sure? We got all your answers right here.

E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.

The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).

Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.

This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.

Finally you can scale with confidence.

TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.

You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.

Switch between ad accounts and stores in 2 clicks.

TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.

Yes, you can use an infinite amount of pixels.

To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.

From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.

TrueROAS uses whatever currency your store and ad account are using.

If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.

Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.

No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.

Got all your questions answered?
Start Your Free Trial Now
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