+47% tracked conversions
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Source: Q3 2024 Performance Report — aggregate data from 250+ TrueROAS customers.
Reduction in CPM
Across Meta E-commmerce Ads
ROAS improvement
Average for shopify stores
CPA
For PMAX campaigns
Time saved on reporting
Weekly. Based on User Survey
Adjust your monthly ad spend to see your potential gains with TrueROAS.
100% tracking accuracy
+$934
30% Less ad fatigue
+$598
3x faster ad optimization cycles
+$1,768
Monthly Gain
Annual Gain

"I built TrueROAS because I saw too many e-commerce brands struggling with broken data. Our mission is simple: make it easy to scale and effortless to send back high-quality data—for everyone, at a fair price."
— Rasmus Arvidsson, FounderInstall app. Connect ad accounts. Start feeding AI.



Soon three years with TrueROAS and still happy with it!

2 months and big results
Tested vs Triple Whale and saw

WOW! This app is really amazing

Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.

Google is performing better than we thought

Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.

Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.

$8500 extra revenue

Best platform for Meta ads, google ads, TikTok ads tracking.


Blended ROAS
New Customer CPA
LTV
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
+18–35% more orders attributed
One ads manager to rule them all
Optimize your ads faster with True Fingerprint
Easy & Fast. Get started in a blast.
Save 50%+ and get best e-com tracking
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
Complete your setup in under 5 minutes with our guided installation process.
No developer needed
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
See which ads drive sales, not just clicks
Optimize Facebook & Google AI faster.
It's surprisingly easy with good data.
Our powerful platform transforms how you track marketing performance, slashing analysis time in half and driving explosive ROI growth.










🤔 Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
🎯 How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
💳 Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
🤝 How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
👨 👨👦👦 What if I have multiple store (or clients)
Switch between ad accounts and stores in 2 clicks.
🧑💻 Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
🟪 Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
⏰ How long to get started?
To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
🏃 When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
💵 Do TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
💻 Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
📧 Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the IOS issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
Choose your path to better ad tracking

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