5/5
DTC founders & experts
5/5
5/5
5/5
DTC founders & experts
โก2-minute setup
๐Zero learning curve
Track for Free first $10,000 sales per month
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Works with every ad platform that matters


Tracks all email & SMS revenue
Our clients achieve 3.2x higher ROAS on average by leveraging True ROAS's AI-powered attribution that reveals precisely what drives sales.
Blended ROAS
New Customer CPA
LTV
๐ฏBest Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
๐Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
โ Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Across Meta E-commmerce Ads
Average for shopify stores
For PMAX campaigns
Weekly. Based on User Survey
See which ads drive sales, not just clicks
Optimize Facebook & Google AI faster.
It's surprisingly easy with good data.
Tracking alone drops sales to iOS, ad blockers and dead cookies. Three signals catch every one.
Tracking
Surveys
AI MMM
How it works: three signals cross-check every sale.
Other tools: 1 bucket
Sales lost
1.9x?
1 bucket โ most sales missed.
TrueROAS: 3 buckets
All caught
4.7x
3 buckets โ every sale caught.
Ask your data anything.
One trusted source of truth โ wired into the AI you already use.
TrueROAS
data layer
Claude
ChatGPT
Cursor
MCP
โWhich ad should I scale?โ

"As an e-commerce founder, data scientist and savvy marketer I saw this as my opportuntity to solve the problem once and for all. From a basement in Sweden I coded the TrueROAS algorithm that still is the backbone of our tracking. My vision is to offer clarity around tracking & attribution to a fair price, so that growth marketers and e-commerce unicorns can scale with predictability with at least a 32x ROI cost (our pricing is based on this).
โ Rasmus Arvidsson, Founder & Creator5 min to start. Auto UTM detection.

Works with your whole Shopify setup

Shopify Plus
Built to handle your highest-volume stores without missing a single sale.

Shopify Markets
Track multi-currency, multi-country revenue correctly as you sell across borders.
"TrueROAS changed how we approach advertising completely. We cut our ad spend by 30% while increasing sales by 42%."
Sarah Johnson
Marketing Director, FashionRetail Inc.






Choose your path to better ad tracking

2 min overview

Interactive walkthrough

1-on-1 with expert

How brands likes yours use us

Full capabilities

Plans & packages
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend




โก 2-min Setup