4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
DTC founders & experts
Find Your Hidden Ad ProfitsReal Orders That Reveal the Truth
One source of truth, sent back to Meta & Google, so you never turn off a winner again.
Setup in 3 minutes · Cancel anytime
Supports all your favourite platforms
The platforms claimed $38,400 more than the store sold
Meta, Google and TikTok each count every sale they touched, so one order can show up in all three.
Every week, the platforms reported more than the store sold
The gap never evens out. It grew from $3,600 in week 1 to $6,100 in week 8.
Meta said 1.5.The real number was 4.5.
“I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.”
What the average TrueROAS store sees
- True ROAS
- +17.1%
- Performance Max cost per sale
- −23.9%
- Meta cost per 1,000 views
- −25.2%
Aggregate across TrueROAS stores, 90 days after install vs 90 days before. Individual results vary.
Boxbollen sold 20M SEK more in 3 months
Four stores, each with its numbers and the full story on its own page.
What store owners write on Shopify
Read all 94 reviews“It shows you the correct numbers, and you will get a surprise. We found that Google is performing better than we thought and Facebook is not. You need this to see what's really going on.”
“TrueROAS finally helped me actually understand my Meta data instead of guessing. The biggest difference is that it shows data in real time, while Meta is always delayed.”
“I have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.”
Real orders change the decision on three of these four ads
True ROAS is what each ad earned in Shopify orders, set next to what Meta and Google report. The verified orders then go back to both.
Example store, sample numbers
One $84 order, claimed three times
Each platform counts the whole order as its own. TrueROAS follows what the buyer really did and counts it once.
Example store, sample numbers
An AI analyst that has read every order
Ask in plain words, in TrueROAS or right in Claude and ChatGPT. It knows your products, margins and seasons, and answers from real orders.
- Tells you what to scale and what to cut
- Works inside Claude and ChatGPT too
- Remembers every change in your ads
- Changes your ads only when you say yes
In Claude and ChatGPT from the Pro plan, on their paid plans. How it connects
Three ads made more than they cost, counted on your Shopify orders:
| Ad | Spend | Revenue | True ROAS |
|---|---|---|---|
| Summer UGC v3 | $1,240 | $5,580 | 4.5× |
| Brand search | $420 | $1,092 | 2.6× |
| Static B, price | $310 | $651 | 2.1× |
Retargeting 30d barely paid for itself at 1.1×, though Meta reports 5.2×. Move $400 a week from it to Summer UGC v3?
Example store, sample numbers
Truth in, growth out
What really sold goes back to Meta and Google, so their bidding learns from your real buyers.
Your orders
Every Shopify order, the moment it is paid.
Matched to its ads
Traced to the ads that earned it, within 6 minutes.
Sent back as the truth
Verified purchases go to Meta and Google.
Better buyers
Their bidding finds more people like your real buyers.
You talk to the person who built it
I was running ads for a friend's store and none of the numbers added up, so I built a system that counts real orders. You can still reach me directly. Start from a call and we go through your numbers together every month.
Rasmus Arvidsson, founder, Stockholm
A free 30-minute call
Priced by your monthly revenue
- Under $10k a month in revenue
- Free
- Above $10k a month
- From $99 a month
Paid plans start with a 14-day free trial and cost about half of Triple Whale.
Questions we hear on calls
Something else? Ask Rasmus on a free call
How is TrueROAS different from Triple Whale?
Both show which ads drive sales. TrueROAS matches every sale to a real Shopify order so one sale is never counted twice, updates every 6 minutes, costs about half, and you talk to the founder. Compare the two
Will the numbers match my Shopify store?
Yes. Every sale in TrueROAS is a real order from your store, counted once, so the totals tie back to Shopify. Open any order to see the ads and emails that led to it.
How long does setup take?
About 3 minutes: install the Shopify app and connect your ad accounts. Your last 30 days of orders are filled in right away, and the UTMs you already use keep working, Triple Whale's included.
Is my customers' data safe?
Personal data is encrypted and handled under GDPR by Perm Solutions AB in Stockholm. Nothing goes back to Meta or Google until you switch it on.
What does it cost?
Free for stores under $10k a month in revenue. Above that, plans start at $99 a month with a 14-day free trial. See every price
Does it work for stores outside the US?
Yes. Stores across Europe, North America and Asia use it in their own currency, with Meta, Google, TikTok and more.
See last week's ads against your real orders
Install in about 3 minutes. Your last 30 days show up right away.
- Free under $10k a month in revenue
- 14-day free trial
- See pricing