3-minute setup · 14-day free trial · Cancel anytime
Supports all your favourite platforms




Average across TrueROAS stores, 90 days after install vs before.
Average across stores
PMax campaigns
Meta event match quality
Weekly, from user survey
Every plan. Track, verify, send back to Meta and Google.
Send enriched conversion data back to Google and Meta using our secret ID matching. Their AI algorithms get better data, find your ideal customers faster, and automatically optimize for higher ROAS.
+17.1% average ROAS
Order-ID matching: every conversion we send maps to a real Shopify order
Works with Facebook CAPI and Google Enhanced Conversions
Completely passive - no ongoing work required
"Meta said 1.5 ROAS. TrueROAS showed 4.5. I almost turned off a winner."
"Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS."
LederKur
Shopify store, Germany. Verified review
Stop switching between Facebook, Google, TikTok, and other platforms. See true attribution for ALL your orders from every traffic source in one unified dashboard.
All ad platforms in one interface
True attribution for every single order
Compare real performance across channels
Make budget decisions in seconds, not hours
Go deeper
How each feature earns its keep
Five-minute lessons, written by the founder, no jargon.
Pro and up. LTV, creatives, dashboards, chat. MMM is separate (True Horizon).
Build custom dashboards for recurring reporting with AI in just 1 click. Share beautiful, interactive reports with your team, clients, or stakeholders instantly.
1-click AI dashboard creation
Share with unlimited team members and clients
White-label reports for agencies
No technical skills required
Discover how much customers are actually worth from Google vs Facebook vs Instagram vs Organic traffic. See which products each traffic source buys most.
True Lifetime Value by traffic source
Product-specific attribution insights
Identify your most profitable channels
Optimize for long-term customer value
See which specific ad creatives, images, and copy drive the most revenue. Understand what creative elements actually convert browsers into buyers.
Revenue attribution by creative element
Identify winning creative patterns
Scale top-performing ads with confidence
Stop wasting budget on underperforming creatives
Connected to your Facebook, Google ad accounts, and TrueROAS data. Ask questions in plain English and get instant insights about your attribution and ad performance.
Natural language queries about your data
Connected to all your ad accounts
Instant insights and recommendations
No need to dig through dashboards
Average ROAS
Setup Time
Risk for 14 Days
14-day free trial · 1-click setup · Cancel anytime



Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
What if I have multiple stores (or clients)?
Switch between ad accounts and stores in 2 clicks.
Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
⏰ How long to get started?
To set up tracking for your store you need around 3 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
Does TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
📧 Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the iOS tracking issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.






When will you?
Start Free Trial →