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Track More.
Sell More.

Track 100% of your TikTok conversions in a post iOS14 world.

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✓ 14-day free trial ✓ Cancel any time ✓ 1-click-setup

TrueROAS dashboard interface showing ad performance metrics

"What you can't measure, you can't improve."

Noah Kagan
Noah Kagan - Chief Sumo & CEO
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Install App. Connect Ads. Start Feeding AI.

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3 min to start. Auto UTM detection.

The TikTok Ads Manager is Tricking you

TikTok Ads Manager can't track post iOS14...

and glorified UTM tracking tools won't do the trick.

5 out of 10 Conversions Missed

You know you're getting sales from your TikTok Ads. But the data says otherwise, confusing!

  • 1/2 of orders are never registered.

  • Conversion data is delayed by days

  • No idea what ad is bringing in the $$$

TikTok Ads Manager interface showing tracking limitations
Attribution comparison diagram

Start Scaling with Confidence
Stop Wasting Ad Spend

Track every order in your store and refer it back to the exact TikTok Ad, Facebook Ad , Google Ad or Influencer that contributed to the purchase.

  • +17.1% ROAS on average across TrueROAS stores.

  • 5 minute conversion updates

  • All-in-one Ads Manager and source of truth.

Turn Your Data Into Gold

TrueAttribution AI collects data from your website, store, first-party data and ad platform data. Then analyzing and matching it to the correct Facebook, TikTok or Google Ad.

  • Promethean TrueAttribution Algorithm.

  • Best Creative Asset Breakdown

  • One Ads Manager for all your Ads, Influencers, Email etc.

  • Created by Data Analysts Leveraging AI.

TrueROAS solution diagram
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✓ 14-day free trial ✓ Cancel any time ✓ 1-click-setup

See how it works 👀

Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.

  • See which ads actually drove sales, verified against Shopify orders
  • Find the conversions Meta and Google are both claiming credit for
  • Feed verified data back to Meta & Google so their AI targets better
  • Get triangulated attribution from 3 data sources in under 6 minutes
Try Interactive Demo
Marketing Analytics Dashboard Demo

Monthly Ad Spend

$15,000

Monthly

+$3,300

Annual

+$39,600

Based on +$0.22 per $1 ad spend

Other solutions

  • Uses old "cookie-way" to track users.
  • Can't tell if the conversion actually happened.
  • Meta and Google uses data modeling, not real data.
  • Build for general attribution for most businesses, not eCom stores.
  • Uses external data like Google Analytics, not processing it like true data pros.
  • No unique eCommerce metrics (e.g. AoV)
  • Will steal your data for advertising (Not GDPR Compliant).

True Tracking

  • 100% Shopify / WooCommerce s2s Order Sync.
  • Fixed pricing, unlimited ad spend and revenue.
  • Promethean AI User Matching.
  • Multi-Touch Attribution Models using AI and Machine learning.
  • Full transparency: See each sequence that led to a purchase.
  • Every conversion referenced to the exact order number in your store.
    E.g. #34101.
  • Best eCom tracking available for Shopify and WooCommerce stores.
    Try free trial and compare
  • Sends verified sales back to Meta and Google, so their AI optimises on real buyers

People who rely on TrueROAS every day

"I almost turned off an ad set that had a 4.5 ROAS"
Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
LederKur, Germany
"Other attribution tools are at least 3X the cost"
Definitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
League Outfitters, United States
"Honestly in my opinion the best analytics platform"
A complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Ziga Istenic, Slovenia

Stop Paying for Conversions That Never Happened

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1,000+ stores already switched to real numbers.

When will you?

Start Free Trial →
14-day free trialCancel anytime
Free Guide

Best Performing Facebook Audiences for Shopify and WooCommerce Stores in 2025

Not sure? We got all your answers right here.

E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.

The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).

Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.

This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.

Finally you can scale with confidence.

TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.

You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.

Switch between ad accounts and stores in 2 clicks.

TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.

Yes, you can use an infinite amount of pixels.

To set up tracking for your store you need around 3 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.

From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.

TrueROAS uses whatever currency your store and ad account are using.

If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.

Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.

No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.

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